This is a shocking article in The Sydney Morning Herald of 5 June 2014. Looks like Channel 7 may not renew A Place To Call Home for another season. I wonder whose braindead idea that is! The show has been getting fantastic ratings.
It’s one thing for an undeserving TV show to be relegated to the scrap heap. It’s another thing when the axe dangles over a show that has ticked most if not all the boxes of success. But that’s what appears to have happened to three recent shows.
This time last year, Seven was celebrating the launch of its classy period drama A Place to Call Home. A dream cast and positive reviews catapulted the first episode to a five-city overnight audience of 1.7 million.
With a first-season average of 1.47 million, only a whisper away from the year’s most watched drama Downton Abbey, it was the most popular Australian drama of 2013.
Last Sunday night’s audience was just shy of the magic one-million mark, a drop from 2013′s high, though hardly shabby in the scheme of things.
But only seven months after topping the league chart, the show’s future now appears to be in doubt. While Seven says that a decision on a third season is “yet to be made”, the option to keep actors on the production lapsed several weeks ago. One principal cast member has privately stated that the show would end, which has been confirmed by at least one other person involved in the production.
The problem is A Place To Call Home appeals to an older audience. The 55-plus audience comprised 58 per cent of last Sunday’s episode, which attracted the biggest audience so far this year. By comparison, the 55-plus demographic accounts for 39 per cent of Seven’s audience across prime time and is less appealing to advertisers than the 25-54 audience which all networks chase.