Marta Dusseldorp Online

An AUSXIP Network Site

Marta Dusseldorp Online - An AUSXIP Network Site

Axe Murder Mystery–The End of A Place To Call Home The Age 22 June 2014

Image635390388002443353

Axe Murder Mystery–The End of A Place To Call Home
The Age 22 June 2014

Axe murder mystery

Channel Seven has set a new standard in programming ruthlessness with its decision to stop production on A Place To Call Home. Last Monday, Seven issued a press release headed “A Place To Call Home – 1.583 Million”, boasting that the show had drawn 968,000 viewers in the mainland capitals and 616,000 in the regional areas. Timeshift data suggested a further 283,000 had recorded it.

Simultaneously Seven revealed that it would not be filming a third season of the show. When this column asked why, Seven emailed this response: “The decision to end a series is complex and difficult and is made after much thoughtful consideration”. I then sent these questions:

1. Why was APTCH cancelled, when it was totaling more than a million viewers?

2. Was it because the audience was skewing too old – ie more suitable to the ABC?

3. Was it because one of the key actors had to leave?

4. Was it because the production values were too costly?

5. Is the audience figure for APTCH now the benchmark Seven will apply when deciding whether to renew or cancel other dramas?

A Seven publicist phoned to say they would not be answering those questions, and repeating that the decision was “not taken lightly”. So Seven’s rationale remains as mysterious as Sarah Adams’ past.

Source